'Total return, when measuring performance, is the actual rate of return of an investment or a pool of investments over a given evaluation period. Total return includes interest, capital gains, dividends and distributions realized over a given period of time. Total return accounts for two categories of return: income including interest paid by fixed-income investments, distributions or dividends and capital appreciation, representing the change in the market price of an asset.'

Which means for our asset as example:- Compared with the benchmark SPY (67.7%) in the period of the last 5 years, the total return, or increase in value of % of Simplify Volt Cloud and Cybersecurity Disruption ETF is lower, thus worse.
- Compared with SPY (37%) in the period of the last 3 years, the total return of % is lower, thus worse.

'The compound annual growth rate isn't a true return rate, but rather a representational figure. It is essentially a number that describes the rate at which an investment would have grown if it had grown the same rate every year and the profits were reinvested at the end of each year. In reality, this sort of performance is unlikely. However, CAGR can be used to smooth returns so that they may be more easily understood when compared to alternative investments.'

Which means for our asset as example:- Looking at the annual performance (CAGR) of % in the last 5 years of Simplify Volt Cloud and Cybersecurity Disruption ETF, we see it is relatively lower, thus worse in comparison to the benchmark SPY (10.9%)
- Compared with SPY (11.1%) in the period of the last 3 years, the annual return (CAGR) of % is lower, thus worse.

'In finance, volatility (symbol σ) is the degree of variation of a trading price series over time as measured by the standard deviation of logarithmic returns. Historic volatility measures a time series of past market prices. Implied volatility looks forward in time, being derived from the market price of a market-traded derivative (in particular, an option). Commonly, the higher the volatility, the riskier the security.'

Using this definition on our asset we see for example:- Looking at the historical 30 days volatility of % in the last 5 years of Simplify Volt Cloud and Cybersecurity Disruption ETF, we see it is relatively lower, thus better in comparison to the benchmark SPY (21.4%)
- Compared with SPY (24.8%) in the period of the last 3 years, the volatility of % is smaller, thus better.

'The downside volatility is similar to the volatility, or standard deviation, but only takes losing/negative periods into account.'

Applying this definition to our asset in some examples:- Looking at the downside risk of % in the last 5 years of Simplify Volt Cloud and Cybersecurity Disruption ETF, we see it is relatively lower, thus better in comparison to the benchmark SPY (15.5%)
- Looking at downside risk in of % in the period of the last 3 years, we see it is relatively lower, thus better in comparison to SPY (17.9%).

'The Sharpe ratio (also known as the Sharpe index, the Sharpe measure, and the reward-to-variability ratio) is a way to examine the performance of an investment by adjusting for its risk. The ratio measures the excess return (or risk premium) per unit of deviation in an investment asset or a trading strategy, typically referred to as risk, named after William F. Sharpe.'

Applying this definition to our asset in some examples:- Looking at the risk / return profile (Sharpe) of in the last 5 years of Simplify Volt Cloud and Cybersecurity Disruption ETF, we see it is relatively smaller, thus worse in comparison to the benchmark SPY (0.39)
- Compared with SPY (0.34) in the period of the last 3 years, the Sharpe Ratio of is lower, thus worse.

'The Sortino ratio measures the risk-adjusted return of an investment asset, portfolio, or strategy. It is a modification of the Sharpe ratio but penalizes only those returns falling below a user-specified target or required rate of return, while the Sharpe ratio penalizes both upside and downside volatility equally. Though both ratios measure an investment's risk-adjusted return, they do so in significantly different ways that will frequently lead to differing conclusions as to the true nature of the investment's return-generating efficiency. The Sortino ratio is used as a way to compare the risk-adjusted performance of programs with differing risk and return profiles. In general, risk-adjusted returns seek to normalize the risk across programs and then see which has the higher return unit per risk.'

Using this definition on our asset we see for example:- Compared with the benchmark SPY (0.54) in the period of the last 5 years, the excess return divided by the downside deviation of of Simplify Volt Cloud and Cybersecurity Disruption ETF is lower, thus worse.
- Looking at ratio of annual return and downside deviation in of in the period of the last 3 years, we see it is relatively lower, thus worse in comparison to SPY (0.48).

'The ulcer index is a stock market risk measure or technical analysis indicator devised by Peter Martin in 1987, and published by him and Byron McCann in their 1989 book The Investors Guide to Fidelity Funds. It's designed as a measure of volatility, but only volatility in the downward direction, i.e. the amount of drawdown or retracement occurring over a period. Other volatility measures like standard deviation treat up and down movement equally, but a trader doesn't mind upward movement, it's the downside that causes stress and stomach ulcers that the index's name suggests.'

Which means for our asset as example:- Looking at the Ulcer Ratio of in the last 5 years of Simplify Volt Cloud and Cybersecurity Disruption ETF, we see it is relatively lower, thus better in comparison to the benchmark SPY (8.47 )
- During the last 3 years, the Downside risk index is , which is smaller, thus better than the value of 10 from the benchmark.

'A maximum drawdown is the maximum loss from a peak to a trough of a portfolio, before a new peak is attained. Maximum Drawdown is an indicator of downside risk over a specified time period. It can be used both as a stand-alone measure or as an input into other metrics such as 'Return over Maximum Drawdown' and the Calmar Ratio. Maximum Drawdown is expressed in percentage terms.'

Which means for our asset as example:- Looking at the maximum reduction from previous high of days in the last 5 years of Simplify Volt Cloud and Cybersecurity Disruption ETF, we see it is relatively smaller, thus worse in comparison to the benchmark SPY (-33.7 days)
- During the last 3 years, the maximum reduction from previous high is days, which is lower, thus worse than the value of -33.7 days from the benchmark.

'The Maximum Drawdown Duration is an extension of the Maximum Drawdown. However, this metric does not explain the drawdown in dollars or percentages, rather in days, weeks, or months. It is the length of time the account was in the Max Drawdown. A Max Drawdown measures a retrenchment from when an equity curve reaches a new high. It’s the maximum an account lost during that retrenchment. This method is applied because a valley can’t be measured until a new high occurs. Once the new high is reached, the percentage change from the old high to the bottom of the largest trough is recorded.'

Applying this definition to our asset in some examples:- Looking at the maximum days below previous high of days in the last 5 years of Simplify Volt Cloud and Cybersecurity Disruption ETF, we see it is relatively lower, thus better in comparison to the benchmark SPY (231 days)
- Looking at maximum days under water in of days in the period of the last 3 years, we see it is relatively smaller, thus better in comparison to SPY (231 days).

'The Drawdown Duration is the length of any peak to peak period, or the time between new equity highs. The Avg Drawdown Duration is the average amount of time an investment has seen between peaks (equity highs), or in other terms the average of time under water of all drawdowns. So in contrast to the Maximum duration it does not measure only one drawdown event but calculates the average of all.'

Which means for our asset as example:- Looking at the average days under water of days in the last 5 years of Simplify Volt Cloud and Cybersecurity Disruption ETF, we see it is relatively smaller, thus better in comparison to the benchmark SPY (54 days)
- During the last 3 years, the average days under water is days, which is lower, thus better than the value of 58 days from the benchmark.

Historical returns have been extended using synthetic data.
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- Note that yearly returns do not equal the sum of monthly returns due to compounding.
- Performance results of Simplify Volt Cloud and Cybersecurity Disruption ETF are hypothetical, do not account for slippage, fees or taxes, and are based on backtesting, which has many inherent limitations, some of which are described in our Terms of Use.