'The total return on a portfolio of investments takes into account not only the capital appreciation on the portfolio, but also the income received on the portfolio. The income typically consists of interest, dividends, and securities lending fees. This contrasts with the price return, which takes into account only the capital gain on an investment.'

Which means for our asset as example:- The total return over 5 years of ProShares S&P Technology Dividend Aristocrats ETF is %, which is lower, thus worse compared to the benchmark SPY (101.5%) in the same period.
- Looking at total return, or performance in of 25.2% in the period of the last 3 years, we see it is relatively lower, thus worse in comparison to SPY (29.7%).

'Compound annual growth rate (CAGR) is a business and investing specific term for the geometric progression ratio that provides a constant rate of return over the time period. CAGR is not an accounting term, but it is often used to describe some element of the business, for example revenue, units delivered, registered users, etc. CAGR dampens the effect of volatility of periodic returns that can render arithmetic means irrelevant. It is particularly useful to compare growth rates from various data sets of common domain such as revenue growth of companies in the same industry.'

Applying this definition to our asset in some examples:- Compared with the benchmark SPY (15.1%) in the period of the last 5 years, the compounded annual growth rate (CAGR) of % of ProShares S&P Technology Dividend Aristocrats ETF is smaller, thus worse.
- Looking at annual performance (CAGR) in of 7.8% in the period of the last 3 years, we see it is relatively lower, thus worse in comparison to SPY (9.1%).

'In finance, volatility (symbol σ) is the degree of variation of a trading price series over time as measured by the standard deviation of logarithmic returns. Historic volatility measures a time series of past market prices. Implied volatility looks forward in time, being derived from the market price of a market-traded derivative (in particular, an option). Commonly, the higher the volatility, the riskier the security.'

Using this definition on our asset we see for example:- Looking at the volatility of % in the last 5 years of ProShares S&P Technology Dividend Aristocrats ETF, we see it is relatively smaller, thus better in comparison to the benchmark SPY (20.9%)
- Looking at 30 days standard deviation in of 20.5% in the period of the last 3 years, we see it is relatively higher, thus worse in comparison to SPY (17.6%).

'The downside volatility is similar to the volatility, or standard deviation, but only takes losing/negative periods into account.'

Which means for our asset as example:- Compared with the benchmark SPY (14.9%) in the period of the last 5 years, the downside risk of % of ProShares S&P Technology Dividend Aristocrats ETF is lower, thus better.
- Compared with SPY (12.3%) in the period of the last 3 years, the downside volatility of 14.2% is larger, thus worse.

'The Sharpe ratio is the measure of risk-adjusted return of a financial portfolio. Sharpe ratio is a measure of excess portfolio return over the risk-free rate relative to its standard deviation. Normally, the 90-day Treasury bill rate is taken as the proxy for risk-free rate. A portfolio with a higher Sharpe ratio is considered superior relative to its peers. The measure was named after William F Sharpe, a Nobel laureate and professor of finance, emeritus at Stanford University.'

Using this definition on our asset we see for example:- The risk / return profile (Sharpe) over 5 years of ProShares S&P Technology Dividend Aristocrats ETF is , which is smaller, thus worse compared to the benchmark SPY (0.6) in the same period.
- Looking at Sharpe Ratio in of 0.26 in the period of the last 3 years, we see it is relatively lower, thus worse in comparison to SPY (0.37).

'The Sortino ratio, a variation of the Sharpe ratio only factors in the downside, or negative volatility, rather than the total volatility used in calculating the Sharpe ratio. The theory behind the Sortino variation is that upside volatility is a plus for the investment, and it, therefore, should not be included in the risk calculation. Therefore, the Sortino ratio takes upside volatility out of the equation and uses only the downside standard deviation in its calculation instead of the total standard deviation that is used in calculating the Sharpe ratio.'

Applying this definition to our asset in some examples:- The excess return divided by the downside deviation over 5 years of ProShares S&P Technology Dividend Aristocrats ETF is , which is lower, thus worse compared to the benchmark SPY (0.84) in the same period.
- Compared with SPY (0.53) in the period of the last 3 years, the ratio of annual return and downside deviation of 0.37 is lower, thus worse.

'The Ulcer Index is a technical indicator that measures downside risk, in terms of both the depth and duration of price declines. The index increases in value as the price moves farther away from a recent high and falls as the price rises to new highs. The indicator is usually calculated over a 14-day period, with the Ulcer Index showing the percentage drawdown a trader can expect from the high over that period. The greater the value of the Ulcer Index, the longer it takes for a stock to get back to the former high.'

Using this definition on our asset we see for example:- Looking at the Ulcer Index of in the last 5 years of ProShares S&P Technology Dividend Aristocrats ETF, we see it is relatively smaller, thus better in comparison to the benchmark SPY (9.32 )
- During the last 3 years, the Ulcer Index is 9.76 , which is lower, thus better than the value of 10 from the benchmark.

'A maximum drawdown is the maximum loss from a peak to a trough of a portfolio, before a new peak is attained. Maximum Drawdown is an indicator of downside risk over a specified time period. It can be used both as a stand-alone measure or as an input into other metrics such as 'Return over Maximum Drawdown' and the Calmar Ratio. Maximum Drawdown is expressed in percentage terms.'

Using this definition on our asset we see for example:- Compared with the benchmark SPY (-33.7 days) in the period of the last 5 years, the maximum reduction from previous high of days of ProShares S&P Technology Dividend Aristocrats ETF is smaller, thus worse.
- Compared with SPY (-24.5 days) in the period of the last 3 years, the maximum drop from peak to valley of -25.1 days is lower, thus worse.

'The Drawdown Duration is the length of any peak to peak period, or the time between new equity highs. The Max Drawdown Duration is the worst (the maximum/longest) amount of time an investment has seen between peaks (equity highs). Many assume Max DD Duration is the length of time between new highs during which the Max DD (magnitude) occurred. But that isn’t always the case. The Max DD duration is the longest time between peaks, period. So it could be the time when the program also had its biggest peak to valley loss (and usually is, because the program needs a long time to recover from the largest loss), but it doesn’t have to be'

Using this definition on our asset we see for example:- Compared with the benchmark SPY (488 days) in the period of the last 5 years, the maximum days below previous high of days of ProShares S&P Technology Dividend Aristocrats ETF is lower, thus better.
- Compared with SPY (488 days) in the period of the last 3 years, the maximum days below previous high of 378 days is lower, thus better.

'The Drawdown Duration is the length of any peak to peak period, or the time between new equity highs. The Avg Drawdown Duration is the average amount of time an investment has seen between peaks (equity highs), or in other terms the average of time under water of all drawdowns. So in contrast to the Maximum duration it does not measure only one drawdown event but calculates the average of all.'

Using this definition on our asset we see for example:- The average days under water over 5 years of ProShares S&P Technology Dividend Aristocrats ETF is days, which is lower, thus better compared to the benchmark SPY (123 days) in the same period.
- Looking at average days under water in of 113 days in the period of the last 3 years, we see it is relatively lower, thus better in comparison to SPY (177 days).

Historical returns have been extended using synthetic data.
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- Note that yearly returns do not equal the sum of monthly returns due to compounding.
- Performance results of ProShares S&P Technology Dividend Aristocrats ETF are hypothetical and do not account for slippage, fees or taxes.